Miranda Patterson is now the creative director for NBC News Marketing. When she began her career at NBC, scripts were written on typewriters. That’s probably all you need to know, but here’s a little more anyway.
As a writer/producer for NBC’s Advertising & Promotion department, Miranda began with a client roster of Late Night with David Letterman, The Tonight Show with Johnny Carson, and Saturday Night Live. That list grew to include the stars of the World Wrestling Federation and several years worth of Miss America contestants. All the stories you’ve heard about that time in TV history – the fun and free-wheeling days all the old timers talk about – it’s all true. That’s probably all you need to know about that too.
From those crazy days, Miranda moved on to the Today show, where she spent a decade, by then a senior supervising writer/producer. Now, as creative director, her client list includes all the news properties of NBC.
Over the years, Miranda has worked with celebrities, with actors, with lunatics and with children. She has worked with graphic designers, music composers, on-air talent and industry beginners. And more lunatics. She’s won awards for spots that were deserving and for spots that weren’t. There was also an award she didn’t win but still thinks she should have…it’s about time to let that go.
She has also spent many hours working with people who want to do voice-overs. And, even after all these years in the business, she thinks it’s fun.